Google Analytics
Discover how successful marketers use data analytics to track, report, and analyze marketing campaigns using Google® Analytics. The course was designed to help build your digital marketing job skills and improve the success of your marketing campaigns. Learn how to setup and use Google Analytics, track how visitors found your website, report on page views, and more!
This course helps prepare you to test for Google Analytics IQ Certification.1
1 This course is not endorsed by Google, LLC Google is a registered trademark of Google, LLC.
Skills you'll learn:
Configure Google Analytics on a website to enable data collection
Interpret basic reports to gather data and insights for analysis
Create goals to measure actions that are important to a business
Apply basic techniques of segmentation and re-marketing
Key topics:
How to use Google Analytics
Audience, acquisition, and behavior reports
Goals and event tracking
What's included in this course:
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$149.99
per license
Reasons to buy for business:
- Employees can get registered and start learning today
- Track employee progress
- Address skills gaps within your workforce
- 30 days to refund unused licenses - test
$149.99
per license
What school leaders are saying about the need to upskill
"The layout and ease of reading and graphics broke up the typical book reading approach."
Anonymous Learner, Social Media Marketing Essentials
"It was very detailed informative, and the content was very relevant."
Anonymous Learner, Social Media Marketing Essentials
What our learners are saying
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Anonymous learner
"It was very detailed informative, and the content was very relevant."
Google Analytics IQ certification exam prep
Successfully completing this course can help you prepare for the Google Analytics IQ certification exam.
AI-powered video assessments
Practice the communication skills covered in this course through AI-powered video assessments. React to scenarios designed to replicate real-life situations with video responses. Submitted video responses are evaluated by an AI for rate of speech, use of filler and unclear words and proper use of keywords and phrases. Feedback is delivered instantly to accommodate learning at anytime from anywhere.
- Provides real-time, data-driven insights
- Evaluates:
- Rate of speech
- Use of filler and unclear words
- Incorporation of keywords and phrases
- Helps identify knowledge gaps
- Practice new skills and get instant feedback at anytime, from anywhere
- Rerecord video responses as many times before submitting for evaluation
Course outline
- Course Introduction
- Getting Started
- Course Welcome
- Module 1: Configuration of Google Analytics
- Introduction to Configuration Practices
- Gaining Insights and Targeting Customers with Data
- Getting Started with Data Collection for Business Growth
- Configuration Key Terms
- Configuration Skills Assessment
- Module 2: Interpretation of Google Analytics Reports
- Introduction to Interpretation Practices
- Discovering Opportunities and Identifying Root Issues with Data
- Utilizing the Dashboard: Understanding Custom, Audience, and Behavior Flow Reports
- Interpretation Key Terms
- Interpretation Skills Assessment
- Module 3: Development of Google Analytics Goals
- Introduction to Development Practices
- Data-Driven Strategies for Informed Business Decisions
- Creating Goals, Metrics & Filters Customization, and Tracking Campaigns
- Development Key Terms
- Development Skills Assessment
- Module 4: Google Analytics Segmentation and Remarketing
- Introduction to Segmentation and Remarketing Practices
- Automation and Personalization for Effective Audience Targeting
- Segmentation for Deeper Analysis & Dynamic Remarketing for Website Visitor Reengagement
- Segmentation and Remarketing Key Terms
- Segmentation and Remarketing Skills Assessment
- Course Conclusion
- Course Wrap Up
Tools and resources for you to use right away:
Control How Data is Used in Google Analytics
This downloadable PDF provides information on specific settings within Google Analytics that alter how data is collected and shared.
Google Analytics Support
This PDF contains links to resources curated by data professionals to help support your growing knowledge and skill sets in this course.
Showcase your achievement
Share your Certificate of Completion and Professional Development Badge by uploading them to your social media profiles, such as LinkedIn® * , when you’ve successfully completed your course with a score of 85% or higher.
* LinkedIn is a registered trademark of LinkedIn Corporation and its affiliates in the United States and/or other countries.
Frequently asked questions
Is the Google Analytics professional development course right for me?
This Google Analytics course could be right for you if you if you have an interest in learning about report interpretation for data collection and analysis. Google Analytics could also help you grow your career in the digital marketing field.
Why should I purchase the Google Analytics course?
Purchasing our professional development Google Analytics course is a great first step in growing your data interpretation skills. You should purchase this course if you're interested in learning more about how to apply basic techniques of segmentation and remarketing.
Do I need to apply to take this course?
Everyone is welcome to take our Google Analytics course. No application is necessary.
Does the Google Analytics course have prerequisites?
All levels and skillsets are welcome to take the Google Analytics non-credit course. There are no prerequisites for this course.
Can this Google Analytics course help me prepare for any certification exams?
This course helps prepare you to test for Google Analytics IQ Certification. This course is not endorsed by Google, LLC. Google is a registered trademark of Google, LLC
What is it like to take the Google Analytics course?
The Google Analytics course has four modules comprised of subjects like “configuration of Google Analytics” and “interpretation of Google Analytics Reports.” Each module has a knowledge check and brief assessment to validate your skills. You can expect the course to take about 30 hours or less, and all courses are 100% online and self-paced.
What is the difference between a course and a track?
Course
A course covers one subject and an average of 4 job-ready skills. Select courses help prepare you to test for one industry certification exam.
Track
A track is a collection of our courses at a discounted price. All tracks help prepare you to test for at least one industry certification exam.
Anonymous learner
"The layout and ease of reading and graphics broke up the typical book reading approach."