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BSCOM/300

Advertising and the Media

3 credits

Total credits

5 weeks

Course length

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Take this course on its own, or as part of a degree or certificate program.

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Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Course level: Upper Division

This course addresses the elements of advertising and the media. Topics include advertising concepts, selection of media, and the use of media and advertising as marketing communications tools. The course also emphasizes the ongoing convergence of media content and commercial messages and how it is redefining marketing communications.

Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

What you'll learn

Course skills and outcomes

  • Identify the trends that characterize modern mass media.
  • Distinguish advertising from other forms of marketing communications.
  • Determine the effect of media technologies on culture and society, considering how this may have changed or remained consistent throughout history.
  • Describe the technological, economic, and social forces that are transforming mass media.

  • Summarize steps in advertising research.
  • Describe how to use advertising strategies to impact consumer behavior.
  • Explain integrated marketing communication (IMC) and how it is used in modern advertising.
  • Identify the characteristics of effective advertising campaigns.

  • Differentiate message strategy from advertising strategy.
  • Determine when and how to use the different types of advertising mediums to support an organization’s goals.
  • Compare the different types of print, electronic, and digital media in advertising and message delivery.
  • Explain the steps in managing the television, radio, and print production and creative processes.

  • Explain how values are conveyed through marketing and advertising messaging.
  • Identify the ways in which advertising reflects the social values of a company or organization
  • Create an electronic advertisement.

  • Summarize ethical principles as they relate to advertising and media.
  • Outline the important laws, rules, and regulations that inform advertising in the United States.
  • Examine how ethics are used to influence advertising.
  • Demonstrate the effectiveness use of media convergence in contemporary advertising.

Why UOPX

Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission (hlcommission.org) for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

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Transfer Credits

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts

Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. If you have a question contact us at (866) 354-1800.

The University of Phoenix reserves the right to modify courses. Although our continuing teacher education courses are accepted by some state agencies in the United States toward teacher certifications and endorsements, this may not be the case in all states or foreign jurisdictions. If you plan to use courses for certification or endorsement, please check with your own state agency and your school district for applicability. Continuing teacher education courses are not eligible to apply to degree programs at University of Phoenix. These courses are not eligible for federal financial aid. Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative. If you have a question contact us at (866) 354-1800.