By Michael Feder
From broadcast television and streaming services to the web, social media and billboards, marketing is involved in nearly every facet of our lives.
If working in this field interests you, a career as a marketing manager offers an opportunity to work in a variety of specialty areas, such as social media or brands. These professionals work in organizations to help promote and advertise products and services to consumers. This may be a fulfilling and interesting profession for those interested in more creative roles and who prefer to work at an agency or for a corporation.
According to the U.S. Bureau of Labor Statistics (BLS), advertising, promotions and marketing manager occupations are projected to grow 10% between 2021 and 2031, which is faster than the average for all occupations.
Working as a marketing manager can also pay well, according to BLS, which reports that advertising and promotional managers earned an annual salary range of $61,250 to $208,000 in May 2021. Additionally, marketing managers earned a salary range of $77,680 to $208,000 during the same period.
The salary ranges are not specific to students or graduates of University of Phoenix. Actual outcomes vary based on multiple factors, including prior work experience, geographic location and other factors specific to the individual. University of Phoenix does not guarantee employment, salary level or career advancement. BLS data is geographically based. Information for a specific state/city can be researched on the BLS website.
The marketing industry continues to grow and offer a variety of exciting career opportunities. If you’re interested in pursuing a career in marketing, consider studying public relations, data analytics or e-commerce management. With the right skills and education, you may find a successful and rewarding future in this field.
It is important to understand the specialty areas you can work in and the education, skills and experience required for each. Overall, BLS reports that a bachelor’s degree is required for most advertising, promotions and marketing manager positions.
A marketing or business degree can help you learn the foundational skills to pursue a career in marketing. Marketing degree programs typically include coursework in areas such as market research, advertising, public relations and sales management. These can prepare students with skills for careers in which they may use their analytical and creative thinking skills to develop and implement marketing campaigns, track customer behavior and measure the effectiveness of marketing programs.
If all this sounds good and you’re ready to pursue a career as a marketing manager, let’s explore types of jobs worth considering.
Within the marketing field, a marketing manager may oversee a variety of specialty areas, including social media, products, digital marketing, events and company brand. Let’s break down seven marketing manager jobs that may be interesting to you.
Digital marketing is a rapidly growing field that offers many career opportunities for those with the right skills and qualifications. A digital marketing manager oversees various types of digital marketing, such as search engine optimization, pay-per-click advertising and social media marketing.
A typical day in the life of a digital marketing manager might involve:
A social media manager is responsible for developing and implementing a company’s social media marketing strategy. This involves creating and managing content, overseeing social media accounts and monitoring metrics to assess the effectiveness of social media campaigns.
Typical job duties include:
A product marketing manager is responsible for developing and executing plans to promote a company’s products. They are the creative force behind marketing campaigns, product launches and advertisements.
This role involves:
Event marketing involves creating and organizing events such as conferences, product launches or trade shows. Event marketing managers are responsible for planning and executing these events. They must have excellent organization and communication skills, work well under pressure and be able to handle last-minute changes.
To successfully plan an event, event marketing managers must:
A company’s brand is its identity. Brand managers are responsible for developing and managing a company’s brand identity. They must understand marketing, advertising and public relations, and possess soft skills such as interpersonal communication, presentation and project management.
Brand managers are responsible for:
E-commerce managers must deeply understand the industry they work in and how to use various digital marketing tools to drive traffic to a company’s website. They must also have excellent project management skills to coordinate teams and ensure that projects are completed on time and within budget.
E-commerce managers are responsible for:
Since the creation of the internet, the field of e-commerce has been rapidly evolving. Companies generally need managers who can keep up with the latest trends and use new technologies to drive sales.
Similar to most of the other jobs in this list, an advertising manager’s job is to help create interest in a company’s product or service. These professionals may work with a business’s creative or marketing department or be employed at an advertising agency that creates campaigns for a client.
At an agency, an advertising manager often is the liaison between the agency and the client, ensuring that the client’s vision comes to life and overseeing the development process at the agency. If working in-house for a company, advertising managers may oversee the staff creating ads, help generate and pitch ideas, or prepare and manage budgets.
Responsibilities can vary depending on the size of the business or agency. In larger organizations, there may be multiple advertising managers who are responsible for different types of advertisements, such as digital, social media, broadcast or print.
If you’re interested in earning an education in marketing, University of Phoenix (UOPX) can help. The University offers a Bachelor of Science in Business with a Marketing Certificate that teaches students how to promote products and services in a way that wins consumers’ hearts and minds. The degree can be earned online — allowing students to work while they learn — and is taught by real-world faculty who, on average, bring more than 28 years of professional experience to the classroom. Visit /content/edu/us/en/online-business-degrees/marketing-business-bachelors-degree.html to learn more.
In addition to the bachelor’s degree program, UOPX also offers 14 online marketing courses in areas such as social media, marketing research and search engine optimization (SEO). These courses can help current marketing professionals stay relevant and learn new skills or help those new to the industry get started on their path toward a marketing degree. Visit /content/edu/us/en/online-courses/marketing.html to learn more.
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